Thursday, March 29, 2007

BBC NEWS | Business | Web ad spend overtakes newspapers

 Interesting milestone

Spending on UK internet advertising surged in 2006, overtaking newspaper ads for the first time, a report says.

Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said.

In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market.

Source: BBC NEWS | Business | Web ad spend overtakes newspapers

Post a Comment