In the past, innovation was driven by the military or corporate markets. But now the consumer market, with its vast economies of scale and appetite for novelty, leads the way. Compared with the staid corporate-software industry, using these services is like “receiving technology from an advanced civilisation”, says Mr Sannier. He is now looking at other consumer technologies for ideas. He is already using Apple's iTunes, a popular online-music service, to store the university's podcasts.