Thursday, December 07, 2006

The Apple phone flop | Perspectives | CNET News.com

A successfully provocative perspective on the rumored iPhone.  Read the article for details. 

Apple is slated to come out with a new phone. Reports say that it will have a slide-out keyboard, 4GB or 8GB of storage, and work on CDMA or GSM cellular networks. It will start at $249 before subscription rebates.

And it will largely fail.

Initially, of course, it won't look that way at all. As with any Apple product release, it will be ushered into the world on a wave of obligatory gushing. "It's the greatest advance in communication since cave painting," some will proclaim. "Like Star Trek, but without the clingy Qiana shirts."

I think there's another interesting dynamic in this context: if Apple directly takes on the major phone handset manufacturers, the leading vendors will probably be much more receptive to expanding their relationships with Microsoft -- i.e., doing more with Windows Mobile.  tbd if that will ultimately be a net loss for Apple, but they probably have to do the phone regardless, given the expanding overlap between phones and media players.  It's going to be a milestone product, one way or another...

Source: The Apple phone flop | Perspectives | CNET News.com

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