The Long Tail: Google Apps and the power of embedded functionality

Ah, so you want Windows Live Writer... 

That's what I want. Not an online spreadsheet that simply replicates what Excel already does perfectly well on my laptop, but small spreadsheet elements that I can paste into a blog post in the form of a specific data set or graph. The fact that they're hosted elsewhere is what would make them simple enough to use, just as embedding YouTube video is so head-slapping easy today. That's not yet the case for the woefully under-featured Google spreadsheet (there's no graphing and you can't make it open to all), but don't be surprised if Microsoft under Ozzie does better with Office Live. The embedded functionality era has just begun. YouTube is just the start of something much bigger. 

Source: The Long Tail: Google Apps and the power of embedded functionality