IBM tries a new (and risky) form of open source:
The collective wisdom of crowds depends on your crowd, and IBM (IBM ) has one of the sharpest crowds around. CEO Samuel J. Palmisano knows this, and he wants to leverage it. He is pulling people together for the online equivalent of a town meeting. His hope: The opinions of some 100,000 minds will lead to catalytic innovations so powerful they will transform industries, alter human behavior, and lead to new businesses for IBM. He calls the project an Innovation Jam.
Source: Big Blue Brainstorm