Also see The internet is radicalizing white men. Big tech could be doing more | CNN
"The sophistication of these manipulators presents a challenge for the media. In describing these dynamics, I’m not mentioning the New Zealand killer’s name. Other than PewDiePie, I’m not citing any of the personalities and tropes he tried to publicize. Withholding details runs counter to the usual rules of storytelling—show, don’t tell—but it also helps slow down the spread of white-supremacist keywords. Journalists and regular internet users need to be cognizant of their role in spreading these ideas, especially because the platform companies haven’t recognized theirs.How Hate Groups’ Secret Sound System Works | The Atlantic
Just as journalists of the past learned to cover white supremacists differently from other groups, platform companies must address the role their technology plays as the megaphone for white supremacists. In designing, deploying, and scaling up their broadcast technologies, internet companies need to understand that white supremacists and other extremists will find and exploit the weak points. While Facebook, Google, Twitter, and others have resisted calls for accountability, there is no longer any doubt about how these platforms—and the media environment now growing up around them—are used to amplify hate."