Tuesday, May 29, 2018

Europe's GDPR laws trigger data complaints, drop in programmatic ad buys - Axios

Check the full post for snapshots of GDPR week 1
"Europe's sweeping data privacy law, the General Data Protection Regulation (GDPR), went into effect last Friday, triggering a flurry of multi-billion dollar complaints, the shuttering of news websites overseas and a programmatic (automated) ad-buying market crash in Europe.

Why it matters: There hasn't been any indication that enforcement will be that stringent — regulators have indicated they'll be more lenient in the beginning than businesses realize — but ominous press coverage and the fear of heavy penalties has been enough to rattle industry."
Europe's GDPR laws trigger data complaints, drop in programmatic ad buys - Axios

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