Check this David Marcus Facebook post for a summary (and discussion) of Facebook Messenger news; also see Facebook will announce chatbot and live chat APIs at F8 (TechCrunch)
"If you're wondering why any of this is necessary, since there's a very good chance you're already Facebook friends with the people you'd be interested in chatting with, it's important to look ahead to where Facebook wants Messenger to be by the end of the year. Messenger is no longer just a place where you chat with your friends: it'll soon be a place where you can chat with companies and customer service bots, and have useful information sent to you — like your boarding pass for a flight. When you consider all of that, Messenger Codes make a lot more sense. If you want to start up a chat with a company's customer service account, you just scan their code and get started."Facebook Messenger launches scannable profile codes, just like Snapchat | The Verge
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