What Amazon’s Zocalo Means for Box and Dropbox | MIT Technology Review

Excerpt from another *Box snapshot; meanwhile Box announces news with AvePoint, to help companies leverage "traditional" SharePoint and Microsoft, for Office 365 integration; apparently the Box "Fire all weapons!" command was issued

"Even louder alarm bells may be ringing at Dropbox’s arch competitor, Box. Whereas Dropbox built its business serving consumers and only recently shifted to businesses, Box has been focused on the enterprise market virtually since it was founded in 2005 (see “The Continuous Productivity of Aaron Levie”). It boasts blue-chip customers including General Electric, Procter & Gamble, and Schneider Electric, but it faces blistering competition from EMC Syncplicity and Citrix ShareFile, as well as Microsoft OneDrive, Google Drive, and a host of others. The last thing it needs is another deep-pocketed rival gunning for the Fortune 500.

“It feels immediately threatening to see Amazon enter our business,” admits Chris Yeh, Box’s senior vice president of product and platform. “But there’s more nuance than appears on the surface. There’s nothing easy about this business.”"

What Amazon’s Zocalo Means for Box and Dropbox | MIT Technology Review