Twitter Reveals Its Master Plan For Growing As Big As Facebook [Forbes]

Twitter's strategy: like Facebook, but without the profits

"It’s also willing to tinker with the core of what makes Twitter Twitter: its strict reverse-chronological organization. Right now, every user’s timeline consists of every tweet (plus or minus replies, depending on one’s toggle setting) by every user he or she follows. Asked whether Twitter would consider a version of timeline that uses an algorithm, a la Facebook’s Newsfeed, to determine which tweets get promoted and which get suppressed, Costolo said, “It’s fair to say we’re not ruling out any changes in product in service to bridging the gap between signing up for the service and receiving immediate value.”

In other words, to overtake Facebook, Twitter is even willing to become Facebook."

Twitter Reveals Its Master Plan For Growing As Big As Facebook