How Google, Apple and Amazon try to own in-store shoppers - Mobile Marketer - Software and technology

A succinct in-store strategy summary

"“All three companies have very different approaches,” Razorfish’s Mr. Goldberg said. “Amazon is primarily adversarial with the rest of retail; they simply hope to win market and wallet share from their competitors.  

“Google has clearly tried to position themselves as a partner to retailers, offering services like Shopping Express that they hope retailers will use,” he said.

“Apple primarily invents retail solutions they want to use in their own stores, and then makes them available to the rest of the market to help drive more hardware sales.”"

How Google, Apple and Amazon try to own in-store shoppers - Mobile Marketer - Software and technology