tbd if the World Cup Twitter traffic bump will last longer than the average U.S. resident's interest in soccer
"The World Cup illustrated Twitter’s greatest strength and its biggest weakness: As with the cable news networks, its traffic is dependent on surges of public interest around real-time events. Twitter said its users sent more than 672 million tweets during the entire tournament — more than during any other event in its history. But the company’s chief financial officer, Anthony Noto, attributed the drop in usage by Americans during the quarter to the lack of galvanizing events like the Super Bowl that occurred in the first quarter."World Cup Gave Twitter a Big Burst in Traffic - NYTimes.com
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