The e-book choice — rent, borrow, or buy? - Business - The Boston Globe

We'll know this is a sustainable market opportunity when Amazon enters the domain

"Serious e-book fans probably know about OverDrive, an attractive but limited service that lets you borrow electronic books from a local library free of charge. Now a pair of companies, Oyster and Scribd, have launched all-you-can-read services based on a Netflix-like subscription model.
And another new company with a dreadful name, eReatah, is positioning itself as the digital successor of the classic Book of the Month Club."

The e-book choice — rent, borrow, or buy? - Business - The Boston Globe