Chicago Grid | What BlackBerry needs to do to survive

Excerpt from an Andy Ihnatko BlackBerry perspective piece

"BlackBerry will long serve as a cautionary tale. I myself was surprised when I looked at the historical charts of mobile OS market share, and was reminded that BlackBerry continued to grow and gain in the first few years of the iPhone’s release. This tracks with Apple and Google’s campaign to finish building out their respective operating systems and harden them for enterprise use.
We forget that it took years for these two things to develop. They began as colorful caterpillars that couldn’t even cut and paste text. Then they entered a larval stage in which they were good personal phones. They emerged from the chrysalis not so much as delicate butterflies, but as techno-organic BlackBerry death delivery systems."

Chicago Grid | What BlackBerry needs to do to survive