Review: New Kindle is strong challenge to iPad Air - Businessweek

#3 tbd...

"On the heels of Apple's new, lighter iPad, Amazon has come out with a full-size tablet that weighs even less yet sports a sharper display and a lower price tag. Although Amazon's Kindle Fire HDX 8.9 hasn't received as much attention as the iPad Air, it is emerging as the strongest challenger yet to Apple's device.
[...]
The new full-size Kindle is a great deal at $379. It might even make a nice gift for your tech-challenged friends and relatives, as they can call Mayday rather than you. The Kindle isn't as good as the iPad Air, but it's an excellent choice for its price."

Review: New Kindle is strong challenge to iPad Air - Businessweek