Salesforce Wants to Be More Than a Sales Tool - Digits - WSJ

A big week ahead for Salesforce.com

"The company Monday kicks off a 120,000-attendee conference called Dreamforce, during which Salesforce plans to pitch itself as a “platform,” an industry term for providing a canvas on which companies can create their own software. The programs would typically run on Salesforce’s computers, freeing business owners from owning and maintaining their own computing infrastructure.
The platform “is the core of who we are,” Kendall Collins, Salesforce’s executive vice president of products, said in an interview. “Hopefully we have made it dead simple for people to build and deploy enterprise apps.”"

Salesforce Wants to Be More Than a Sales Tool - Digits - WSJ