Wednesday, November 20, 2013

Quora Will Push Its Most Link-Baity Content to BuzzFeed - Liz Gannes - Media - AllThingsD

The question of Quora's ultimate business model remains unanswered
"In fact, BuzzFeed is the latest of seven content distribution partners for Quora. Others are Forbes, Slate and the BBC. Quora exec Marc Bodnick sees the media deals as a win-win, where Quora writers get more distribution, and media partners get good content.
It might seem a little self-defeating for a social site to concede that a media player has wider reach than it does. But Bodnick said the deal serves Quora’s goal of sharing and growing the world’s knowledge. “If you keep the quality high, the quality attracts readers,” he said. “It’s not GIFs, it’s not porn, it’s not link bait.”"
Quora Will Push Its Most Link-Baity Content to BuzzFeed - Liz Gannes - Media - AllThingsD

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