Netflix's New Look Is a Glimpse at the Future of TV | Underwire | Wired.com

Transformational TV times

"What Jaffe was demonstrating – a new “TV experience” that starts rolling out Wednesday to PlayStation 3 (and eventually PS4), Roku 3, Xbox 360, certain web-enabled smart TVs and Blu-ray players – is the result of a year and a half of development by Netflix. It’s the biggest change to the company’s TV experience to date and, although Jaffe doesn’t say it, offers a glimpse of what Netflix would look like if it were its own network. Earlier this year, chief content officer Ted Sarandos told GQ that the company’s goal is “to become HBO faster than HBO can become us.” Want to know what that might look like? See this latest update."

Netflix's New Look Is a Glimpse at the Future of TV | Underwire | Wired.com