Excerpt from a snapshot of a company radically accelerated by the imminent demise of Google Reader; also see More than 500,000 Google Reader users flock to Feedly in two days
"I had been preparing for a black swan event like this for the last four years since I began NewsBlur. With the deprecation of their social features a year ago I knew it was only a matter of time before Google stopped supporting Reader entirely. I did not expect it to come this soon.Three Months to Scale NewsBlur - The NewsBlur Blog
As the Storify history of the Reader-o-calypse, NewsBlur suffered a number of hurdles with the onslaught of new subscribers."