"If this made-up award makes you feel good about yourself, then you are on your way to understanding gamification, a business trend — some would say fad — that aims to infuse otherwise mundane activities with the excitement and instant feedback of video games.All the World’s a Game, and Business Is a Player - NYTimes.com
Many businesses are using these game tricks to try to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet."
Monday, December 24, 2012
All the World’s a Game, and Business Is a Player - NYTimes.com
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