Qualcomm goes to the dogs?
With Tagg, which went on sale in mid-August, pet owners can use a computer or mobile device to track their pets’ whereabouts at any time. The GPS chip sits inside a small plastic case that clips to the collar and includes a rechargeable battery that lasts up to 30 days. When power is low, Tagg sends an e-mail or text message warning the owner. The device uses the same technology as the Kindle to minimize data usage, and cellular service from Verizon Wireless is free for the first year and $60 annually after that. “Nobody was addressing the pet market directly with a purpose-built device,” says David L. Vigil, president of Snaptracs, the wholly owned subsidiary of Qualcomm that manufactures and sells Tagg. “We decided to go direct to consumer with it.”