The Cult of Mac post title is melodramatic, but the referenced market dynamics are consistent with my recent experience. At the Enterprise 2.0 (#e2conf) conference this week, for example, I’d estimate 50% of the devices used for audience note-taking were either iPads or Macs, and a significant percentage of the exhibitors were using Macs.
Two buzzwords you’ll want to learn when talking about the Mac’s advances into the corporate realm: the “consumerization” of the company IT and BYO, or “Bring Your Own” device. “Empowered workers attracted to BYO device programs are quickly coming to expect Mac and iOS support,” Forrester analyst Ben Gray says.
Between April 2010 and March 2011, Mac OS X in business to 11 percent, up from 9.1 percent, according to the analyst firm.
The iPad has become a corporate “halo” of sorts for Apple, opening the door for Macs to replace Windows-based computers. Although nearly 90 percent of companies use a Microsoft OS, the majority are running Windows XP. Little wonder then that employees are pushing the “consumerization” of the enterprise, pressuring companies to adopt the faster, more agile Mac OS or iOS used at home.
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