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Jobs says that iAds will fix what he considers the main problem with today's mobile ads—people don't like to click on them because the ads usually load up the Web browser, taking you out of the app you're using. Apple's iAds don't take users out of their favorite apps. Instead, iAds place the full-screen ad inside the app; when you're done "interacting" with the ad, you can go back to the app. To recap: Apple has solved the problem of users finding today's small ads too annoying to click on by making it easier for developers to create bigger, more-interactive ads that we'll likely have no choice but to click on.
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