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A low-profile software company in Cambridge may be worth $1 billion to Internet search giant Google Inc.
ITA Software Inc. makes sophisticated software for major online travel services such as Orbitz.com and Kayak.com and airlines such as Continental Airlines Inc. and Air Canada. They depend on ITA software, which allows them to organize complex airfare information for online shoppers.
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Neither company would comment yesterday on reports by Bloomberg News that they are discussing an acquisition by Google. The report said that ITA was seeking “around $1 billion.’’
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