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Microsoft Corp. today announced that at the 2010 National Association of Broadcasters (NAB) Show next week, it will showcase new products and initiatives that make it easier for content owners and broadcasters to reach consumers across multiple screens with the highest quality Microsoft Silverlight media experiences, using a single runtime platform, server infrastructure and free programming frameworks. The company announced it is working with system-on-chip (SOC) partners Intel Corporation and Broadcom Corp. to deliver support for reference designs that will provide the complete Silverlight platform to set-top boxes, connected TVs, Blu-ray Disc players and other consumer devices. Microsoft also unveiled details about Internet Information Services (IIS) Media Services 4 and announced the upcoming release of Silverlight Media Framework 2.0.
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