The Fall Of Print: BusinessWeek Sells For Under $5m - Worth $1bn In 2000 - SiliconValleyWatcher

Yow…

Ryan Chittum, a former Wall Street Journal reporter now writing for the Columbia Journalism Review, wrote that McGraw-Hill sold BusinessWeek for between $2 million and $5 million. Yet in 2000, BusinessWeek was valued at $1 billion.

So there’s your new emblem for the Fall of Print. That decline in value happened for the most part not because it’s readers abandoned it—circulation (rate base) dropped about 20 percent during that time—but because its advertisers did.

The Fall Of Print: BusinessWeek Sells For Under $5m - Worth $1bn In 2000 - SiliconValleyWatcher