Potential differentiation for the Financial Times
The Financial Times Group is entering the field of semantic search with an online product aimed at bringing the business community more accurate information.
Newssift, which launched in beta version on Thursday, is the first project backed by an innovation fund of Pearson, the parent company of the FT news organisation.
It aims to differ from traditional search engines, which rely on the correct keywords being entered to return findings, by offering more relevant searches based on meaning and context.
FT.com / Companies / Technology - FT Group launches ‘semantic search’ tool
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