New Windows Upgrade Will Bring Scant Relief to Ailing PC Market - Bloomberg Business

From a PC market dynamics reality check

"The PC market hasn’t expanded since peaking in 2011 at 363.8 million units, according to IDC. Last year, 308.2 million PCs were shipped, making the PC market less than a fifth the size of the smartphone market.
From Windows 10’s debut on July 29, the PC market will decline 2 percent in the following 12-month period, according to a Bloomberg Intelligence analysis of IDC projections. Compare that with Windows 7’s launch in 2009, when PC shipments rose 18 percent. Even 2007’s Windows Vista -- a troubled release that many customers avoided -- was followed by a year in which shipments rose 17 percent. More recently, they declined 10 percent in the year after Windows 8, whose radical design overhaul was panned by many users, went on sale in 2012."

New Windows Upgrade Will Bring Scant Relief to Ailing PC Market - Bloomberg Business