Headspace Is Enlightenment on Your iPhone - The New Yorker

From an extensive Headspace profile

"THRIVE’s speakers included women with expertise in the first two metrics: Katie Couric, Tory Burch. But a keynote address was delivered by a Third Metric expert: Andy Puddicombe, a forty-two-year-old British meditation teacher. Puddicombe trained as a Tibetan Buddhist monk before creating an iPhone app called Headspace, which teaches meditation and mindfulness techniques. Since 2012, when the app launched, Headspace has been downloaded by three million users. Among its acolytes are Richard Branson, who put the company’s meditation exercises on Virgin Airlines flights, and the Seattle Seahawks. The Times has written that Puddicombe is “doing for meditation what someone like Jamie Oliver has done for food.”"

Headspace Is Enlightenment on Your iPhone - The New Yorker