Why ‘Buy’ Buttons Will Pose Big Challenges for Google, Facebook, Pinterest and Twitter | Re/code

From an online shopping market dynamics reality check

"Within the last 11 months, all four of these massive digital platforms have announced plans to either test or introduce some version of a “Buy” button, salivating over the chance to turn their social networks and discovery platforms into shopping malls as well. A new battleground for the consumer Web has come into sight and these players are coming for your wallet.

But for the ones like Twitter and Facebook that have been conducting public tests for some time, progress is hard to find. And for Google and Pinterest, there are significant hurdles that will stand in the way of their goal of convincing searchers and Pinners to become buyers next."

Why ‘Buy’ Buttons Will Pose Big Challenges for Google, Facebook, Pinterest and Twitter | Re/code