EPIC differentiation on personal privacy
"Cook went on to state, as he has before when talking about products like Apple Pay, that Apple ‘doesn’t want your data.’
“We don’t think you should ever have to trade it for a service you think is free but actually comes at a very high cost. This is especially true now that we’re storing data about our health, our finances and our homes on our devices,” Cook went on, getting even more explicit when talking about user privacy.Apple’s Tim Cook Delivers Blistering Speech On Encryption, Privacy | TechCrunch
“We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is.”"