Tuesday, December 09, 2014

Research Confirms the Crowd: Netflix and Others Are Upending the TV Business - NYTimes.com

Tangentially, see YouTube's Revenue Is Catching Up With TV Networks (Business Insider)

"Television advertising growth has slowed across the industry during the last year. On Monday, WPP’s GroupM advertising firm released a forecast predicting that traditional television’s share of the total ad market would fall for the first time in 2015.

“The ratings have just disappeared,” said Todd Juenger, a media analyst with Bernstein Research. “You have audiences leaving ad-supported television for non-ad-supported television, and I don’t think that they are coming back.”"
Research Confirms the Crowd: Netflix and Others Are Upending the TV Business - NYTimes.com
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