Video star power
"Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.YouTube Offering Its Stars Bonuses - WSJ
In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service. The bonuses can be tied to how well videos perform, but YouTube is making a wide range of offers to counter rivals, according to people involved in the discussions. For several months, YouTube also has been offering to fund additional programming by some of its video makers."