Wednesday, December 03, 2014

IBM: Cyber Monday online sales up 8.5%, iOS numbers more than quadruple Android's | VentureBeat | News Briefs | by Emil Protalinski

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"iOS traffic accounted for 28.7 percent of total online traffic, more than double that of Android, which drove 12.2 percent of all online traffic. More importantly, iOS sales accounted for 17.4 percent of total online sales, more than four times that of Android, which drove 4.4 percent of all online sales.

The discrepancy between Android and iOS for these numbers can often be attributed to the fact that the latter has a larger market share in the U.S. Yet that doesn’t explain why the difference is even larger for sales than for traffic. The reason may come down to smartphones versus tablets and the fact that iPads are even more popular than Android tablets in the U.S. when compared to iPhones being more popular than Android smartphones."
IBM: Cyber Monday online sales up 8.5%, iOS numbers more than quadruple Android's | VentureBeat | News Briefs | by Emil Protalinski
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