Thursday, December 11, 2014

Internet pop-up ads come to SmartTV - Business - The Boston Globe

New channels for advertising

"Somehow I’d missed other ShopTV ads. That’s because there haven’t been very many of them so far; they’ve begun to appear as commercials for Reebok International of Canton and online retailer Overstock.com. One early version ran back in February during the Super Bowl, enabling smart-TV viewers to purchase underwear from retailer H&M. The ads have even appeared in the middle of TV programs such as the Discovery Channel’s annual “Shark Week” shows.

ShopTV’s not the only pop-up purveyor. Earlier this year, my TV began displaying ads for Samsung’s own sports app at odd moments during football games. Granted, it’s a pretty nice app that lets you see scores and stats from other games without changing channels. But I don’t relish an endless flow of on-screen come-ons whenever I flip on the set."
Internet pop-up ads come to SmartTV - Business - The Boston Globe
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