Monday, September 23, 2013

Microsoft Surface 2, Surface Pro 2: Tablets for people who hate fun. [Slate]

Excerpt from a Microsoft Surface/toaster-fridge 2.0 perspective piece
"There’s just one problem with Microsoft pitching its new tablets at people who prefer to use their tablets for work rather than play: Those people barely exist. As the Statista chart below illustrates, a Gartner survey found that tablet owners use their devices overwhelmingly for entertainment, followed by social media, e-mail, and other types of communication. Just 15 percent of tablet screen time is devoted to work. That makes sense when you consider that nearly everyone who owns a tablet also owns a different device that is far-better suited to doing work, whether desktop, laptop, or both. The tablet is where they go to get away from that work.
It’s possible, I suppose, that the Microsoft Surface 2 and Surface Pro 2 will change how people use tablets from now on. More likely, they will change nothing, including Microsoft’s long, slow decline."
Microsoft Surface 2, Surface Pro 2: Tablets for people who hate fun.
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