"Although “Coca-Cola is an efficient, outstanding brand marketer, no doubt about it,” Mr. Frampton said, Apple and other leading technology brands have become “very much the poster child of the marketing community.”Apple Passes Coca-Cola as Most Valuable Brand - NYTimes.com
That is underscored by the brand in second place in the new report: Google, which rose from fourth place last year. In fact, of the top 10 Best Global Brands for 2013, five are in technology: Apple; Google; Microsoft, No. 5, unchanged from last year; Samsung, 8, compared with 9 last year; and Intel, 9, compared with 8 last year."
Monday, September 30, 2013
Apple Passes Coca-Cola as Most Valuable Brand - NYTimes.com
Signs of the times