Wednesday, September 11, 2013

Daring Fireball: Thoughts and Observations on Today's iPhone 5C and 5S Introduction

Excerpt from a John Gruber overview of Apple's iPhone 5C/5S announcement
"Here’s the thing. The iPhone 5C has nothing to do with price. It probably does have something to do with manufacturing costs (which are lower for Apple), but not price. Apple’s years-long strategy hasn’t really changed. They offer three phones:
  1. This year’s, with the latest technology.
  2. Last years’s, starting $100 lower.
  3. The two-year-old model, with meager storage, free on contract, $200 lower unsubsidized.
It’s just that instead of putting the year-old iPhone 5 in slot #2, they’ve created the 5C to debut in that slot. The 5C is, effectively, an iPhone 5. "
Daring Fireball: Thoughts and Observations on Today's iPhone 5C and 5S Introduction
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