Wednesday, April 04, 2012

On Facebook, Some Friendly Energy Rivalry - NYTimes.com

The “gamification” and socialization of energy conservation; perhaps Tea Party advocates will proclaim this is all part of the slippery slope to socialism…

“Teaming with Facebook, energy conservation advocates and the Natural Resources Defense Council, an environmental group, Opower released a a new app on Tuesday that will allow interested parties in 20 million households served by 16 utilities to post their energy use on their Facebook pages and invite friends to do so as well. The option is available from participating utilities in California, New York and points in between.
Only a few months ago, the White House challenged utilities to enable their customers to download information on their energy usage in what it described as a “Green Button” initiative. Many followed suit, and the Obama administration has called for the creation of more social-media apps to capitalize on this phenomenon.”

On Facebook, Some Friendly Energy Rivalry - NYTimes.com

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