Excerpt from a Farhad Manjoo iPad reality check
It’s been two years since Apple’s tablet went on sale. Rivals have released dozens of alternatives, but the iPad still represents more than 60 percent of market share. Worse, the rest of the market is dominated by two devices that are being sold at a loss—Amazon’s Kindle Fire and Barnes & Noble’s Nook. At yesterday’s launch event, Apple did everything it needed to do to repeat the iPod story. First, the iPad’s new “Retina” display and 4G networking will improve the device just enough to make it difficult to match, let alone beat. More importantly, Cook expanded his product lineup and lowered his prices. The new iPad starts at $499, as the iPad 2 originally did, but the older version is now selling for $399. See how this shaping up? The iPad market is looking more and more like a sequel to what happened with the iPod. Like most sequels, this one will be bigger and way scarier for everyone involved.