Monday, March 19, 2012

Newspapers take it on the chin as online ad revenue falls into the hands of a few tech giants - GeekWire

Also see Media Culture Shifts: theory vs. reality

Americans are spending more time consuming news, using devices such as smartphones and tablets to track events on the go. But even as news consumption rises, the traditional media companies that have produced the news aren’t necessarily benefitting.

The 2012 State of the News Media report from the Pew Research Center’s Project for Excellence in Journalism found that five technology companies — Google, Microsoft, Yahoo, AOL and Facebook — now account for 68 percent of all online ad revenue.

The report notes that these technology “intermediaries” are increasingly controlling the future of news.

Newspapers take it on the chin as online ad revenue falls into the hands of a few tech giants - GeekWire

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