Thursday, March 01, 2012

Impatient Web Users Flee Slow-Loading Sites - NYTimes.com

Changing times

Remember when you were willing to wait a few seconds for a computer to respond to a click on a Web site or a tap on a keyboard? These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered. That barely perceptible delay causes people to search less.

“Subconsciously, you don’t like to wait,” said Arvind Jain, a Google engineer who is the company’s resident speed maestro. “Every millisecond matters.”

Impatient Web Users Flee Slow-Loading Sites - NYTimes.com

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