From an Amazon embrace-and-extend perspective piece
The AWS-based business I have in mind today is DropBox, the incredibly successful data storage and synchronization service that runs on AWS. Amazon’s Kindle group in Cupertino is apparently readying their own DropBox clone. This makes sense for a couple reasons: 1) Amazon is already supplying (and being paid for) 90 percent of what we think of as DropBox, and; 2) the Kindle platform could use a better store-and-sync capability.
It’s sync that DropBox has right now and Kindle/Amazon does not, but how hard can it be to add that capability? Not very. And how hard is it to imagine expanding a Kindle-specific syncing service to supporting in the near future any Internet-connected device. It’s not hard at all.