Check the comment thread on the source post for a case study in cyber-polarization
Still he was not satisfied and asked why Google+ sometimes seems like a ghost town. Gundotra’s response — “Make sure you’re using it correctly” — drew some chuckles as it brought to mind how Apple CEO Steve Jobs responded to criticism of Apple’s antenna attenuation problem, telling users they were holding the phone wrong. Undaunted, Gundotra told Kawasaki that sometimes users post to empty circles without realizing it.
Gundotra said that what people do not understand is that with Google+, Google is actually building 2.0, in other words this is the next generation of Google as a broad-based service.