Just as many businesses have finally figured out how to use Twitter, Facebook, LinkedIn, and even Google Plus, here comes yet another social media obligation that’s too popular to ignore. Traffic on Silicon Valley-based Pinterest, which was founded in 2010, shot up from 418,000 to 11.7 million unique visitors per month in the eight months ended in January, according to Internet measurement firm comScore.
One of the keys to Pinterest’s success is its disarmingly simple design, based on a “virtual pinboard’’ - something like an online scrapbook. Users “pin’’ up images of products and items they like, often related to hobbies or other personal passions. The images can link to actual products online, and be organized on pinboards shared with other fans.