Monday, November 08, 2010

Color E Ink to Be Sold in Hanvon E-Reader - NYTimes.com

Unlikely to be a near-term best-seller

E Ink screens have two advantages over LCD — they use far less battery power and they are readable in the glare of direct sunlight.

However, the new color E Ink display, while an important technological breakthrough, is not as sharp and colorful as LCD. Unlike an LCD screen, the colors are muted, as if one were looking at a faded color photograph. In addition, E Ink cannot handle full-motion video. At best, it can show simple animations.

These are reasons Amazon, Sony and the other major e-reader makers are not yet embracing it. Amazon says it will offer color E Ink when it is ready; the company sees color as useful in cookbooks and children’s books, and it offers these books in color through its Kindle application for LCD devices. Sony is also taking a wait-and-see approach.

Color E Ink to Be Sold in Hanvon E-Reader - NYTimes.com

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