Monday, November 10, 2008

The Media Equation - How Obama Tapped Into Social Networks’ Power - NYTimes.com

A timely snapshot

Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money,” said Ranjit Mathoda, a lawyer and money manager who blogs at Mathoda.com. “But Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”

The Media Equation - How Obama Tapped Into Social Networks’ Power - NYTimes.com

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