Friday, November 14, 2008

Google's Consumers Are Checking Out - WSJ.com

Hmm…

Consumers are cutting back spending so much that they are showing "a reduced desire to even search for new products, much less purchase them," according to Majestic Research. IAC, whose Ask.com search engine's ad sales are handled by Google, noted last week that the search trends "have not been good over the last 30 to 60 days ... particularly on commercial-oriented queries."

In addition, those consumers still in buying mode are browsing around for bargains more often, thereby reducing the returns on individual clicks. And that is lowering the price marketers are willing to pay for keywords, a point also noted by IAC.

Google's Consumers Are Checking Out - WSJ.com

Post a Comment