Monday, November 24, 2008

The Media Equation - Google Seduces With Utility - NYTimes.com

Read the full article for an example of how Google can win customer loyalty

But with video chat now enabled in my Gmail, how likely am I to click away? Some people worry that Google will take over the world. Through the sins of competence and innovation, the company has quietly and efficiently surrounded me.

“That’s our business model,” Mr. Schmidt said.

The Media Equation - Google Seduces With Utility - NYTimes.com

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