Saturday, March 29, 2008

Predictably Irrational: The Hidden Forces That Shape Our Decisions: Dan Ariely

This book is a timely and quick read -- an entertaining and thought-provoking reality check on human behavior and decision-making.  Skim the reviews at Amazon.com and think about reading the book before making big decisions such as voting in November...

Amazon.com: Predictably Irrational: The Hidden Forces That Shape Our Decisions: Dan Ariely: Books

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